Ben Esposito - RE/MAX Real Estate Center



Posted by Ben Esposito on 10/13/2019

If you're on the fence about whether to reject or accept an offer to purchase, it is important to remember that a third option is available: submitting a counter-offer.

Ultimately, deciding to submit a counter-offer can be a tough choice for first-time and experienced house sellers alike. But we're here to teach you about the benefits of counter-offers and ensure you feel confident to submit a counter-proposal as needed.

Let's take a look at three tips to help you decide when to submit a counter-offer.

1. Assess Your Residence

Although the initial asking price for your house is not set in stone, you likely have expectations about how much you should receive for your home. But if a homebuyer submits an offer to purchase that falls below your expectations, you should assess your residence to help you make the best-possible decision.

Try to take an objective view of your home – you'll be glad you did. For instance, if you discover your home is one of many similar properties available in a buyer's market, you may want to accept an offer to purchase, even if it falls below your expectations. On the other hand, if you feel that your home is in great condition and you receive an offer to purchase that is short of your initial asking price, you may want to counter the proposal or reject it altogether.

2. Review the Housing Market

Housing market data can help any home seller make informed decisions throughout the property selling journey. There is plenty of housing market data at your disposal, and you should not hesitate to use it, especially when you analyze an offer to purchase.

Oftentimes, it helps to look at the prices of recently sold residences, the prices of available residences in your area that are similar to your own and other pertinent housing market data. With this information, you can gain deep insights into the housing market. Then, you can determine whether an offer to purchase falls in line with the current state of the real estate sector.

3. Work with a Real Estate Agent

There is no need to review an offer to purchase on your own. Fortunately, if you hire a real estate agent, you can get the help you need to perform an in-depth analysis of any offer to purchase.

A real estate agent is a house selling expert who will allocate the necessary time and resources to help you review an offer to purchase. He or she can provide a recommendation about whether to counter a homebuying proposal and explain the reasons for this recommendation as well. Plus, if you ever have concerns or questions about an offer to purchase, a real estate agent is happy to address them.

Should you counter an offer to purchase? The answer depends on the home seller, the real estate market and other factors. And if you use the aforementioned tips, you can perform a full evaluation of an offer to purchase and proceed accordingly.





Posted by Ben Esposito on 7/14/2019

Looking to add your condo to the real estate market? Ultimately, you'll want to set a "fair" price for your property. By doing so, you can stir up plenty of interest in your condo and boost your chances of a fast property sale.

List your condo at a price that meets the needs of both property buyer and seller – here are three tips to ensure you can price your condo properly.

1. Study the Housing Market

How does your condo rate against similar properties? Examine the housing market closely, and you can understand what differentiates your property from others that are currently available.

Check out the prices of comparable condos that have been added to the real estate market recently. That way, you can learn how other condo sellers are pricing their properties and map out your condo pricing strategy accordingly.

Also, evaluate the prices of condos that have sold over the past few months. This will allow you to identify real estate market patterns and trends and may help you establish a competitive price.

2. Hire a Property Appraiser

A property appraiser understands what it takes to assess a condo both inside and out. Therefore, if you conduct a condo appraisal, you can learn about your property's strengths and weaknesses.

During a condo evaluation, a property appraiser will identify problem areas across your residence. Then, he or she will provide a report that you can review to understand how you can enhance your property's value.

Take the results of a property appraisal seriously. If a property appraiser finds minimal problems with your condo, you may be good to go to establish a fair price for your residence.

On the other hand, if a property appraiser discovers a wide range of condo issues, allocate the necessary time and resources to mitigate these problems. In this scenario, you may need to lower your expectations for your condo's asking price based on the current state of your property. Or, you can perform assorted property improvements to bolster your condo's value.

3. Collaborate with a Real Estate Agent

Want expert insights into how to price your condo competitively? Work with a real estate agent, and you can receive comprehensive support as you prepare to add your residence to the housing market.

A real estate agent can make a world of difference for a condo seller, and for good reason. This housing market professional will teach you about the current real estate market and help you determine the right price for your condo.

Let's not forget about the assistance that a real estate agent will provide throughout the condo selling process, either.

With a real estate agent at your side, you can receive help with condo showings, negotiations with condo buyers and much more. And if you ever have condo selling questions, a real estate agent will be able to provide instant responses.

Set the right price for your condo – use these condo selling tips, and you can move one step closer to maximizing the value of your property.




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Posted by Ben Esposito on 6/30/2019

A successful home selling experience is not a guarantee. However, if you prepare for the house selling journey, you may be better equipped than others to reap the benefits of a quick, profitable home selling experience.

Now, let's take a look at three tips so you can set yourself up to succeed during the house selling journey.

1. Identify Your Home's Strengths and Weaknesses

Your home has served you well for many years, yet your residence still has flaws. Fortunately, if you allocate time and resources to identify your house's strengths and weaknesses, you may find ways to improve your residence before you list it.

Consider the buyer's perspective – you'll be glad you did. If you take an objective view of your residence, you may be able to identify assorted home problems and correct them right away.

Also, it may be beneficial to conduct a house inspection. Following an inspection, you'll receive a report that outlines any underlying problems with your house. You then can use this report to prioritize home repairs and upgrades.

2. Establish a Competitive Initial Asking Price

As a home seller, it is important to do everything you can to establish a competitive initial asking price for your residence. Thanks to a home appraisal, you can gain the insights you need to price your house appropriately.

During a home appraisal, a property expert will evaluate your home and various real estate market data. Next, this property expert will provide you with a property valuation. With this property valuation in hand, you can set an aggressive initial asking price for your house.

Maintain flexibility with your home price, too. And remember, if you upgrade your home before you list it, you may be able to receive multiple homebuying proposals at or above your residence's initial asking price.

3. Collaborate with a Real Estate Agent

For those who want a helping hand throughout the house selling journey, it may be a good idea to hire a real estate agent. Because if you have a real estate agent at your side, you can receive comprehensive support at each stage of the home selling journey.

A real estate agent is happy to teach you about all aspects of the house selling journey and ensure you can plan accordingly. He or she can help you identify your house's strengths and weaknesses, price your home appropriately and much more. Plus, once you list your residence, a real estate agent will set up home showings and open house events to promote your property. And if you receive an offer to purchase your house, a real estate agent will help you analyze this proposal and make an informed house selling decision.

If you want to take the guesswork out of selling your home, you should start preparing today. By taking advantage of the aforementioned tips, you can plan ahead for the house selling journey and set yourself up for a successful home selling experience.




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Posted by Ben Esposito on 3/3/2019

When it comes to selling a house, there is no reason to operate as a "basic" home seller. Instead, you can become a "responsive" home seller, i.e. someone who goes above and beyond the call of duty to get the best price for his or house.

Ultimately, becoming a responsive home seller may be easier than you think – here are three tips to ensure you can enter the real estate market as a responsive home seller.

1. Track Housing Market Patterns and Trends

As a responsive home seller, you'll want to monitor the real estate market closely. By doing so, you'll be better equipped than other property sellers to identify housing market trends and respond accordingly.

For example, if you notice a large collection of available houses and a shortage of property buyers, this likely indicates a buyer's market reigns supreme. In this market, you may face steep competition as you try to sell your house.

On the other hand, if you find that many high-quality residences are selling quickly, a seller's market may be in place. And in a seller's market, you may be better equipped than ever before to enjoy a fast, seamless home selling process.

A responsive home seller will be able to differentiate between a buyer's and seller's market. Then, this home seller can map out his or her home selling journey accordingly.

2. Remain Open to New Ideas

Selling a home often requires plenty of persistence and hard work. For responsive home sellers, it also requires flexibility and patience.

Typically, a responsive home seller will be happy to listen and respond to past home sellers' advice. This home seller will be open to learning from past home sellers' successes and failures and using their insights to make informed home selling decisions.

For those who want to become responsive home sellers, feel free to reach out to family members and friends who have sold houses in the past. This will enable you to gain deep insights into the home selling process that you might struggle to obtain elsewhere.

3. Collaborate with a Real Estate Agent

With a real estate agent at his or her side, an ordinary home seller can become a responsive property seller in no time at all.

A real estate agent will communicate with a home seller throughout each stage of the home selling cycle. Meanwhile, a responsive home seller will listen to this housing market professional and work with him or her to achieve the optimal results.

Furthermore, a real estate agent will be available to respond to a home seller's concerns and queries. At the same time, a responsive home seller will be ready to collaborate with a real estate agent via phone calls, emails and texts.

Use the aforementioned tips to become a responsive home seller – you'll be happy you did. Responsive home sellers may be more likely than other property sellers to seamlessly navigate the home selling cycle and maximize the value of their residences.




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Posted by Ben Esposito on 2/10/2019

You're selling your home, and you know you need to perk up its curb appeal, but you're low on free time and funds. There are a few simple, and affordable projects you can take on to step up your curb game and increase your chances of a sale. Attracting buyers to your home is a necessary part of your sale, so take a minute to hammer out some quick upgrades to give your home the best first impression.

Just a little paint—not a lot.Freshly painted shutters and a new coat on the front and side doors of your home can add a striking vibrancy that your potential buyers can see from the street. Visit your local hardware or paint store and talk with a professional about the best paint to cover your wood or vinyl fixtures. When selecting a color consider the best hues to pleasantly contrast or compliment your home’s exterior colors and any natural stone or brick accents. Before you start, clean off all dirt and grime from your door and shutter surfaces, tape off or remove any hardware possible, then get to painting! In just a few hours and a couple of cans of paint, you can accomplish a huge visual change.

Tighten up your existing landscaping. Take an upcoming weekend day and spend a little time manicuring your yard. Give your trees and bushes some attention, rake up the leaves and remove any dead plants. Mow and trim your lawn all the way to the curb. If there are any empty lots or uncared for median spaces near your home maybe take an extra minute and clean up the appeal around your house as well. With an additional day or another weekend, if you have time before your open house, extend your landscaping to cleaning up your driveway. Sweep the drive thoroughly and consider renting a pressure washer to remove any unsightly oil stains. Finally, get up to those gutters. Clean and well-maintained gutters are a good sign to your buyers that you care for your home and have taken the time to maintain it and keep it in good condition for future inhabitants.

Add even more life with planters and flowers. With a small investment, you can add even more color and appeal to your home with a few planters, pots, and hanging baskets. Find plants and containers that complement the design of your home and add both brightness and hominess to your street view.

Lighting and more lighting. Make it easy for your buyers to see your home and attract them to your door with enhanced lighting. Many home buyers drive past homes they see listed online before they come to the open house. Frequently this is after work and during a dusky or dark time of day. Make your window shoppers want to return for the open house with cleaned up lighting. Clean up or replace your porch light, add a new bright bulb and talk to your local hardware store about the best options for adding lighting to your drive and walkways.

As you get ready for your open house, work with your real estate professional to design the best and most cost-effective ways to step up your curb appeal.




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