Ben Esposito - RE/MAX Real Estate Center



Posted by Ben Esposito on 12/8/2019

Promoting a house to potential buyers sometimes can be difficult. Fortunately, there are lots of things that you can do to stir up interest in your residence.

Now, let's take a look at three tips to help you promote your residence to buyers.

1. Upgrade Your Home's Curb Appeal

Amazing curb appeal is essential, particularly for a seller who wants to differentiate his or her house from other available residences. If your house boasts outstanding curb appeal, it is likely to make a positive first impression on buyers. And as a result, buyers may be more likely to request showings to view your home in comparison to other available houses in your city or town.

To upgrade your house's curb appeal, you should mow the lawn, trim the hedges and remove dirt and debris from exterior walkways. Also, devote time and resources to repair any damaged home siding.

If you require assistance with home exterior enhancements, you can reach out to local contractors as well. In fact, these professionals can help you transform your home's exterior from drab to fab in no time at all.

2. Create an Engaging Home Listing

An engaging home listing makes it easy for buyers to learn about your home. It is clear and concise, and as such, enables buyers to determine if your home matches their expectations.

To craft an engaging home listing, it often helps to make a list of your home's features. If you include relevant information about your house in your listing, you can teach buyers about your residence.

In addition, you may want to include high-resolution images of your home in your listing. With high-resolution images, you can show off the true beauty of your house to potential buyers.

3. Use Social Media to Your Advantage

If you create a home listing, you can share this listing on Facebook, Twitter and other social networks. By doing so, you can make it simple for buyers to learn about your residence.

Don't forget to share your home listing with family members and friends as well. If loved ones can access your home listing, they can share it with others and help you promote your residence to as many potential buyers as possible.

For a seller who is worried about generating interest in his or her home, you may want to hire a real estate agent. If you employ a real estate agent, you can receive expert assistance as you navigate the house selling cycle.

A real estate agent understands what it takes to promote a house to buyers in any housing market, at any time. He or she will develop an in-depth plan to showcase your residence to prospective buyers. Plus, a real estate agent will help you analyze any offers to purchase your home and ensure you can optimize your house sale earnings.

Use the aforementioned tips, and you can promote your residence to potential buyers and speed up the home selling journey.




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Posted by Ben Esposito on 10/27/2019

Let's face it a showing can be a stressful experience for a house seller. If a seller makes even a single mistake planning for a showing, a buyer may be turned off by his or her residence. And as a result, a seller's home may linger on the real estate market for many weeks or months.

Ultimately, each showing is a valuable learning opportunity for a house seller. If a seller fails to receive an offer to purchase after a showing, there is no need to worry. In fact, there are many things that a seller can do to upgrade his or her residence in the aftermath of an unsuccessful home showing, such as:

1. Bolster Your Home's Curb Appeal

Curb appeal is a key part of the home selling experience, and for good reason. If your house boasts amazing curb appeal, buyers may fall in love with your residence as soon as they see it. Thus, terrific curb appeal could help you speed up the house selling journey.

To upgrade your home's curb appeal, lawn care is crucial. You should mow the lawn, trim the hedges and do everything you can to keep your home's exterior looking neat and tidy.

Also, if you need expert help with curb appeal upgrades, lawn care and home improvement professionals are available. These professionals are happy to help a home seller regardless of his or her residence's size or location and will ensure you can enhance your house's curb appeal in no time at all.

2. Revamp Your Home's Interior

If your home's interior looks drab and outdated, now may be a good time for an upgrade. Fortunately, you don't have to be a professionally trained interior decorator to transform your house's interior from drab to fab.

Oftentimes, repainting the walls can make a world of difference inside a house. Using neutral colors may boost the likelihood that your house's interior will capture buyers' attention, too.

Don't forget to clean each room of your house. By doing so, you can maintain a pristine home interior that is sure to hit the mark with buyers.

3. Declutter Your Home

Personal items in your home should be put into storage for the time being. That way, you can help buyers envision what life could be like if they purchase your residence.

Furthermore, remove any items you no longer need from your house. In this instance, you can donate unwanted items to charity, give them to family members or friends or sell them.

As you get set to sell your house, you may want to hire a real estate agent. This housing market professional can offer home exterior and interior improvement tips, as well as help you prepare your residence for showings and open house events.

For those who are worried about home improvements, it is important to remember that there are lots of ways to upgrade a residence. Thanks to the aforementioned tips, you can quickly upgrade your house's appearance and move closer to achieving your desired home selling results.




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Posted by Ben Esposito on 10/13/2019

If you're on the fence about whether to reject or accept an offer to purchase, it is important to remember that a third option is available: submitting a counter-offer.

Ultimately, deciding to submit a counter-offer can be a tough choice for first-time and experienced house sellers alike. But we're here to teach you about the benefits of counter-offers and ensure you feel confident to submit a counter-proposal as needed.

Let's take a look at three tips to help you decide when to submit a counter-offer.

1. Assess Your Residence

Although the initial asking price for your house is not set in stone, you likely have expectations about how much you should receive for your home. But if a homebuyer submits an offer to purchase that falls below your expectations, you should assess your residence to help you make the best-possible decision.

Try to take an objective view of your home you'll be glad you did. For instance, if you discover your home is one of many similar properties available in a buyer's market, you may want to accept an offer to purchase, even if it falls below your expectations. On the other hand, if you feel that your home is in great condition and you receive an offer to purchase that is short of your initial asking price, you may want to counter the proposal or reject it altogether.

2. Review the Housing Market

Housing market data can help any home seller make informed decisions throughout the property selling journey. There is plenty of housing market data at your disposal, and you should not hesitate to use it, especially when you analyze an offer to purchase.

Oftentimes, it helps to look at the prices of recently sold residences, the prices of available residences in your area that are similar to your own and other pertinent housing market data. With this information, you can gain deep insights into the housing market. Then, you can determine whether an offer to purchase falls in line with the current state of the real estate sector.

3. Work with a Real Estate Agent

There is no need to review an offer to purchase on your own. Fortunately, if you hire a real estate agent, you can get the help you need to perform an in-depth analysis of any offer to purchase.

A real estate agent is a house selling expert who will allocate the necessary time and resources to help you review an offer to purchase. He or she can provide a recommendation about whether to counter a homebuying proposal and explain the reasons for this recommendation as well. Plus, if you ever have concerns or questions about an offer to purchase, a real estate agent is happy to address them.

Should you counter an offer to purchase? The answer depends on the home seller, the real estate market and other factors. And if you use the aforementioned tips, you can perform a full evaluation of an offer to purchase and proceed accordingly.





Posted by Ben Esposito on 7/14/2019

Looking to add your condo to the real estate market? Ultimately, you'll want to set a "fair" price for your property. By doing so, you can stir up plenty of interest in your condo and boost your chances of a fast property sale.

List your condo at a price that meets the needs of both property buyer and seller here are three tips to ensure you can price your condo properly.

1. Study the Housing Market

How does your condo rate against similar properties? Examine the housing market closely, and you can understand what differentiates your property from others that are currently available.

Check out the prices of comparable condos that have been added to the real estate market recently. That way, you can learn how other condo sellers are pricing their properties and map out your condo pricing strategy accordingly.

Also, evaluate the prices of condos that have sold over the past few months. This will allow you to identify real estate market patterns and trends and may help you establish a competitive price.

2. Hire a Property Appraiser

A property appraiser understands what it takes to assess a condo both inside and out. Therefore, if you conduct a condo appraisal, you can learn about your property's strengths and weaknesses.

During a condo evaluation, a property appraiser will identify problem areas across your residence. Then, he or she will provide a report that you can review to understand how you can enhance your property's value.

Take the results of a property appraisal seriously. If a property appraiser finds minimal problems with your condo, you may be good to go to establish a fair price for your residence.

On the other hand, if a property appraiser discovers a wide range of condo issues, allocate the necessary time and resources to mitigate these problems. In this scenario, you may need to lower your expectations for your condo's asking price based on the current state of your property. Or, you can perform assorted property improvements to bolster your condo's value.

3. Collaborate with a Real Estate Agent

Want expert insights into how to price your condo competitively? Work with a real estate agent, and you can receive comprehensive support as you prepare to add your residence to the housing market.

A real estate agent can make a world of difference for a condo seller, and for good reason. This housing market professional will teach you about the current real estate market and help you determine the right price for your condo.

Let's not forget about the assistance that a real estate agent will provide throughout the condo selling process, either.

With a real estate agent at your side, you can receive help with condo showings, negotiations with condo buyers and much more. And if you ever have condo selling questions, a real estate agent will be able to provide instant responses.

Set the right price for your condo use these condo selling tips, and you can move one step closer to maximizing the value of your property.




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Posted by Ben Esposito on 6/30/2019

A successful home selling experience is not a guarantee. However, if you prepare for the house selling journey, you may be better equipped than others to reap the benefits of a quick, profitable home selling experience.

Now, let's take a look at three tips so you can set yourself up to succeed during the house selling journey.

1. Identify Your Home's Strengths and Weaknesses

Your home has served you well for many years, yet your residence still has flaws. Fortunately, if you allocate time and resources to identify your house's strengths and weaknesses, you may find ways to improve your residence before you list it.

Consider the buyer's perspective you'll be glad you did. If you take an objective view of your residence, you may be able to identify assorted home problems and correct them right away.

Also, it may be beneficial to conduct a house inspection. Following an inspection, you'll receive a report that outlines any underlying problems with your house. You then can use this report to prioritize home repairs and upgrades.

2. Establish a Competitive Initial Asking Price

As a home seller, it is important to do everything you can to establish a competitive initial asking price for your residence. Thanks to a home appraisal, you can gain the insights you need to price your house appropriately.

During a home appraisal, a property expert will evaluate your home and various real estate market data. Next, this property expert will provide you with a property valuation. With this property valuation in hand, you can set an aggressive initial asking price for your house.

Maintain flexibility with your home price, too. And remember, if you upgrade your home before you list it, you may be able to receive multiple homebuying proposals at or above your residence's initial asking price.

3. Collaborate with a Real Estate Agent

For those who want a helping hand throughout the house selling journey, it may be a good idea to hire a real estate agent. Because if you have a real estate agent at your side, you can receive comprehensive support at each stage of the home selling journey.

A real estate agent is happy to teach you about all aspects of the house selling journey and ensure you can plan accordingly. He or she can help you identify your house's strengths and weaknesses, price your home appropriately and much more. Plus, once you list your residence, a real estate agent will set up home showings and open house events to promote your property. And if you receive an offer to purchase your house, a real estate agent will help you analyze this proposal and make an informed house selling decision.

If you want to take the guesswork out of selling your home, you should start preparing today. By taking advantage of the aforementioned tips, you can plan ahead for the house selling journey and set yourself up for a successful home selling experience.




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